Home working fail. Part 1

The Instagram diaries.

This is a cautionary takle of what happens when you assume a social scheduling tool works like another social scheduling tool you’ve been using!

So who would have thought that some social tools still can’t link directly to Instagram. Not me that’s for sure. For anyone out there thinking they don’t I urge you to check out Hopper HQ or Later.com.

So basically i messed up and was merrily posting to Insta via our solution (i’m not going to name and shame). Not realising that because my phone wasn’t connected i wasn’t getting the post notifications. I mean seriously, what tool pushes a notification to your phone to then manually have to post. It’s 2020 for gods sake!!

So in case you wondered why our feed went quiet it’s because Decksenders marketing person is a donut.

Here’s the posts you missed. The good ones anyway.

See you on Instagram soon.

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Coronavirus, pulling communities together

coronavirus pulling communities together

Just over 10 days ago Mike put out a call for help, what followed is a remarkable story of a community pulling together in these unprecedented times.

Every single one of us will be affected by Covid-19. Whether it’s our health, our family, friends and of course our businesses. To combat this unprecedented threat Mike (Decksender‘s Co-Founder) put out a call for help to support the Decksender dev team. Why? So we could build an app that allows anyone, anywhere to self-report and self-isolate. The anonymous data collected is then shared with Governments and health professionals to help track the spread of the virus.

Is your business affected by coronavirus? Read our coronavirus survival guide for start-ups.

To put this into context taking the UK as a measure at the point of having 5,000 identified cases it was estimated there were a further 50,000 people who already had the virus. The shortages in testing and the similarities in symptoms have made it very difficult to understand the scope of the outbreak. Put simply without this data the response will be limited in scope because decision makers aren’t playing with all the facts.

Most of us know how important data is in our decision making process and the team felt this was the best way they could help, turning our skills to a problem that we all have to deal with.

So this is meant to be a positive story?

Well it absolutely is. From Mike’s first request to help nearly 300 volunteers have come forward to offer their services in 30+ countries around the world. That kind of response in such a short time frame from people who also have their own worries is truly astounding.

Thank You Everyone!

The project is now at an advanced stage and ready to launch. Most of the work has been done in the last 7 days. Things like this really show us how strong the Decksender community is, especially as most are start-ups who will find the next few months tough.

It’s given everyone at Decksender a huge sense that we can, and will beat this. If we come together as people are doing all round the world our collective skills can do wonders.

To finish this post, if you’re out there pulling your hair out over the current situation , don’t. Get in touch and we’ll see how we can help.

Find out more about Corotrac here and share the word.

A coronavirus survival guide for start-ups – part 1

coronavirus survival guide for startups

Part 1 of our coronavirus survival guide for start-ups is an interview with growth company finance expert Aarish Shah.

Welcome to part 1 of our coronavirus survival guide for start-ups. I don’t think we need to dive into a detailed explanation of what’s going on right now. Covid-19 has spread across the world and is affecting us all in some way or another. Decksender’s Mike sums it up pretty well:

“This is not business as usual, to save yourself stress and grief recognise that things will be slow, people will be distracted, they may be worried. The tendency is to focus on work, resist that.

Don’t say ‘I know you are worried and concerned for your kids still in petri-dish schools and both your elderly parents have now got flu-like symptoms, so… about my pitch deck / invoice/ investment offer….’. This, of all times, is when you should NOT do that. Show compassion, connect as humans, demonstrate empathy.”

Mike Sutton, Decksender.

What’s this interview all about?

As founder of EmergeOne Aarish Shah makes a living helping growth companies with their financial management. In the interview he shares some practical advice on how best to cope in these challenging times.

As Aarish points out we all have difficult times ahead. The key is to not panic, be prudent and utilise all the support that’s available.

If you have questions for Aarish please drop a comment below and we’ll endeavour to get an answer for you.

Should we be celebrating the 2.7%?

Whatever way you look at it there’s a huge gender imbalance in investments in businesses so should we be celebrating the 2.7% announcement?

It’s to be celebrated that the money flowing into female founded companies has increased nearly 25% from 2018-2019 according to data compiled by Pitchbook. But, at 2.7% of total funds invested through 2019 and a monetary value of $3.54 Billion is it enough? To put that into context Softbank pumped $5 billion into WeWork over the same time period. Money well spent as we all know 😉

Published at the end of the year the Decksender 2019 Gender Diversity in Investment Report provides a detailed analysis of the state of gender diversity in investment and the start-up ecosystem. Check it out it makes for an interesting read.

However, this article is more about a point of view. It’s obvious that not enough is being done to address this issue. Why aren’t there more female founders? Is the old boys club at play, does this stem from a lack of female coders? It would be the obvious answer but investor gender bias is incredibly rare. Simply put the reasons seem to be highly complex.

We don’t have the solution. We’ve tried to create a platform that is truly democratic, gender is simply not a factor. However, the fact remains that we have more male members than we do female, why?

It would be the obvious answer but investor gender bias is actually incredibly rare.

It’s fair to say that if we had the answer then we’d be doing something about it, we’re a pretty pro-active bunch.

So this brings us back to the question, should we be celebrating the 2.7%?Much like the reasons behind why it’s such a small number this is perhaps a complex question. To cry foul and bemoan this as a failure industry wide may be doing the industry a disservice. To celebrate may wash over the fact that clearly not enough is being done. Either way it’s hard to call it a success.

Having spent a significant amount of time compiling our gender diversity in investment report what we have learned is that barriers seem to appear for female founders way before the investment stage. In fact way before female founders probably thought about being female founders.

Generally, girls are taught from an early age to take fewer risks than men. Some of this is nature, biological instincts, but this is then overly reinforced by parents and peers. Research shows that mothers are far more protective of girls than boys in situations that could be perceived as risky and with financial risk-taking being long-associated with testosterone levels, girls may be hard-wired to take fewer risks. Whatever your take it’s a complex situation born with neither view point presenting a clear answer.

What is certainly apparent is that if girls are taught to fear failure the idea of setting ones self up to intentionally fail is unlikely to be appealing. Is this even something their male counterparts consider? Whilst no founder sets out to fail it’s an understood part of the iterative process of finding what works.

Here’s an idea, it might seem simple but maybe we need to stop using the word failure. Language is powerful, “Fail fast” is meaningful, perhaps it’s sending out the wrong signals? I don’t think for one minute that simply changing terminology will redress the huge gender imbalance but what is clear is that every inch of the investment world is very male. Maybe we can change that? It’s out of our control to pass through a sea change in the way girls are raised but what we can influence is the start-up/investment ecosystem. How we talk and how we behave in this world could be a step to making this world more appealing?

What do you think? What can Decksender do to address this imbalance?

Decksender was created to democratise funding. It’s free, sign-up.