This week we talk to Jay Richards founder of Imagen.

Jay’s been a member of the Decksender start-up community for a while and has used the platform to share his companies pitch deck in the past and we were super pleased when he agreed to be interviewed for the blog and tell us all about his company Imagen.

Imagen are on a mission to help Gen Z shape their future. They do this by connecting agencies and brands with their Gen Z community for feedback, insights and ideas on branding, marketing and products. It’s a great idea building on the trend for crowdsourcing marketing services and most importantly ideas. Where the true value lies is being able to connect with a market segment many of their clients struggle to understand. The cliche, 2 balding white guys in floral shirts running the creative team exists for a reason. Imagen bypasses this disconnect, managing and curating the process towards the outcomes required.

I must confess it’s somewhat of an area of interest for me as i’ve watched the creative and marketing landscape change dramatically over the last 10-15 years and I truly think companies like Imagen are the future.

So onto the meat!

I had to ask the Covid question. Luckily Jay and his team haven’t been too badly affected. In fact as he says, “it’s been a great time to get online, run webinars and connect with brands”. As a team they’ve had to tighten their belts but current circumstances haven’t curtailed their appetite for a second funding round later this year and their sales pipeline looks super healthy.

“Lockdown has been a great time to get online, run webinars and connect with brands”

Jay Richards, Imagen

Where does the future lie?

The next step for Imagen is all about developing their technology. Their next raise is squarely focussed on funding their app and generally improving the experience for their community. despite the current sentiment a good idea and business is still a good business and I personally think they have a great opportunity in front of them.

They’ve also spent time developing and restructuring their advisory board, gearing up for the next stage of growth.

More about Imagen.

Company overview:“We enable agencies and brands to collaborate with Gen Z for brutally honest insights about branding, marketing and products.

No more guessing, we crowdsource the best feedback, ideas and insights from our Gen Z consultant community to enable agencies and brands to build all of the above with Gen Z in the room!”

Imagen Co-founder and CEO, Jay Richards is the 5th of 6 children from migrant parents. From a rebellious start while at school to now the Founder of Imagen and a Forbes 30under30 entrepreneur, he credits his Business Studies teacher at school for guiding his sense of entrepreneurship in the right direction at the right time and now aims to provide opportunities to Gen Z to shape their future.

Cat Agostinho is Co-founder and COO of Imagen. Cat has been a supporter and promoter of talent throughout her career and also founded dawn in 2009 – a community dedicated to inspiring and developing women’s careers both personally & professionally.  Cat was listed as an IPA Women of Tomorrow Finalist 2018 and a contributing member to the Conscious Advertising Network (CAN).

If you’d like to learn more about the platform and raise reach out to the Imagen team here.

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