Dominic Benton

About Dominic Benton

Though BLUE14, we provide money and mentoring to Blue Ocean consumer brands and performance media companies in the ecommerce space; each helping the other to win customers. This creates A Virtuous Circle of Growth.

An investment team focused on eCustomer growth

It started with a shared insight that there is a gaping opportunity for an investor who knows a thing or two about growing a B2C company’s number one asset – its customers.

We have spent our careers in customer acquisition marketing; successfully growing brands including Graze, The White Company, Boden, HelloFresh, eHarmony and Photobox to name a few.

And we built some pretty awesome marketing agencies along the way.  So we’re perfectly placed to build a new kind of investment vehicle, focused on marketing to drive ecommerce custom.

A cooperative of business angels, B2C brands and customer acquisition agencies …

We are BLUE14 – A Virtuous Circle of Growth.